Velmette Plain Hand Tufted Shaggy Rug - Latte

Velmette is a plain shaggy rug in Latte, a warm milky beige with lighter and deeper tones running through the long strands, so it carries no pattern to compete with cushions, throws or a busy floor. The pile is deep and soft, the sort you notice the moment you step onto it barefoot. It is hand tufted, and the fibre is 100% polyester, which gives a hard-wearing rug that still feels gentle underfoot. We offer it in four sizes: 90 by 150cm, 110 by 160cm, 140 by 200cm and 160 by 230cm.

The maker had living rooms and bedrooms in mind for this rug, and the four sizes suit different jobs within them. The 90 by 150cm and 110 by 160cm sizes sit neatly beside a bed, giving warm feet first thing in the morning, or in front of an armchair in a reading corner. The 140 by 200cm size suits a smaller living room, laid in front of a two-seater sofa with a coffee table on top. The 160 by 230cm rug is the one for a larger sofa, where the sofa's front feet can rest on the pile and pull the seating area together. Because the colour is a soft neutral, it works with oak, painted boards, cream walls and darker woods alike.

At 3cm thick, the rug has real depth, so check the gap under any door that will swing over it before you settle on a spot. For care, the maker advises regular vacuuming, brushing gently or using a floor tool attachment, a dry shampoo if it needs cleaning, and a specialist cleaner for anything more. Keep it dry. When it first arrives, reverse roll it and leave it flat for 24 hours so it settles, then give it a shake to lift the pile. Measure your space first, and on a smooth floor an underlay helps hold it in place.

How do I work out which size suits my room?

Measure the floor you want to cover, then mark that outline with masking tape and live with it for a day or two. Leaving a band of bare floor between the rug and the walls usually keeps a room looking balanced rather than wall to wall.

Is Latte closer to beige or to brown?

Latte is a warm, milky beige, lighter than a coffee brown, with paler and deeper tones mixed through the strands. Under warm evening lamps it leans a little richer, and in cool daylight it looks softer and lighter.

Can this rug go in a kitchen or bathroom?

We would keep it out of both. The maker asks that the rug is kept away from the wet, and it is intended for living rooms and bedrooms, where its deep pile is at its best.

Can I put the rug in the washing machine?

No. The maker gives no machine washing in its care, and a deep shaggy rug like this is best looked after with a vacuum, a dry shampoo and, when it needs more, a specialist cleaner.

Why choose polyester for a shaggy rug?

The maker chose polyester because it is hard-wearing and soft underfoot, and the fibre gives the long strands a gentle sheen that catches the light as you walk across the rug.