Our Mission
Founded in 2021 in the heart of the UK, Niori was created with a simple but ambitious mission: to make luxury designer lighting accessible to everyone.
We believe that exceptional design and premium quality shouldn’t come with an exorbitant price tag. Designer Living. Exceptionally Priced. This motto guides us every day as we curate high-end lighting pieces and offer them at unmatched values.
Niori is proudly based in Birmingham, and we carry forward a proudly British heritage in our commitment to craftsmanship, customer service, and design excellence.
We pair sophisticated, contemporary aesthetics with a warm, welcoming approach, so that indulging in luxury lighting feels not only special but also approachable for all.
Who We Serve
At Niori, we are passionate about lighting up every space. Our diverse clientele spans homeowners, interior designers, architects, and commercial buyers – anyone with a vision for a beautifully lit environment.
Whether you’re a homeowner transforming your favorite room or an architect planning a large-scale development, we have the expertise and range to support you. We proudly work hand-in-hand with interior design professionals and industry experts; in fact, designers and architects can even open a Niori trade account for trade pricing and project support.
For business owners and commercial developers, our solutions are equally invaluable – we cater to both homeowners and business owners looking to optimize their spaces with stunning, efficient lighting.
Thanks to these strong partnerships and an experienced team, together we can illuminate any project, no matter the complexity. No project is too big or too small, every customer receives the personalized attention and expert advice needed to achieve the perfect lighting result.
Our Journey
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2021
Niori’s story began at The Mailbox in Birmingham, where we opened our first showroom and introduced our luxury collections to the world. This beautiful gallery space allowed clients to experience our designer lights firsthand – seeing the craftsmanship up close and feeling the quality that sets us apart. The launch of our Birmingham showroom in 2021 marked a significant milestone, grounding our brand in a city rich with design and innovation. It was here that our core mission came to life: guests could witness exclusive designer lighting styles at unbeatable prices, and the enthusiastic response confirmed we were fulfilling an important need for accessible luxury lighting.
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2025
Fast-forward to today, and Niori’s rapid growth has led us to expand beyond the showroom. In 2025, we relocated to a new purpose-built 4,000 sq ft warehouse and distribution center in Birmingham – a bespoke facility designed to serve our customers even better. This state-of-the-art hub allows us to stock a vastly larger inventory and coordinate orders with greater speed and efficiency. By investing in a larger “warehouse showroom” space, we’re ensuring that more of our collection is readily available under one roof, ready to brighten homes and projects without delay. We look forward to soon welcoming clients to this new space, where the Niori experience will be bigger and brighter than ever.
Our Collection
Niori offers an extensive selection of over 10,000 unique lighting pieces, carefully chosen to meet a wide range of tastes and project needs.
Our catalog brings together the best of contemporary trends and timeless designs – from sleek modern pendant lights to opulent crystal chandeliers and everything in between. We’ve partnered with 200+ leading designer lighting brands, and our assortment spans styles and functions to suit any interior vision.
Each item in our collection is meticulously curated for quality, aesthetics, and value, reflecting our commitment to exclusivity and variety. In fact, Niori’s range is so distinctive that each piece promises a look “found nowhere else”. Whether you favor minimalist chic, industrial elegance, or classic glamour, you’ll discover lighting options that resonate with your personal style.
Beyond variety, quality and functionality are at the core of our collection. Every fixture we offer is vetted to ensure it’s as durable and practical as it is beautiful – true to our ethos of being “Beautiful. Practical. Affordable.”
Our expansive inventory also means we can illuminate projects of any scale: from a cozy reading nook at home to a grand hotel lobby, we have the perfect lighting solution ready.
With thousands of SKUs at your fingertips, finding the ideal light for your space is both an exciting and reassuring experience. And if you ever need guidance, our knowledgeable team is here to help you navigate the possibilities and find that perfect match for your project.
Featured Projects
Step into our portfolio and see how we transform homes, restaurants, and commercial spaces and more, worldwide. Click here for a closer look at our latest projects.
