Rowan Velvet Faux Fur Throw - Chocolate

The Rowan throw is a shaggy faux fur piece that mimics the long, loose pile of Mongolian fur, worked here in a deep chocolate brown. The front is made from 100% polyester and carries a genuinely long, curling shag, so it reads as texture from across the room and feels dense and heavy in the hand. Turn a corner back and you find a colour-matched velvet reverse, a smooth foil to the fur that gives the throw a proper right side and wrong side rather than two identical faces. It measures 130 x 175cm, a single-person size that drapes a chair or lays across the foot of a bed without swamping it.

This is a throw for the colder end of the year and the softer corners of a home. It sits well folded over the arm of a sofa, thrown across an armchair you read in, or laid at the foot of a bed as a top layer you pull up on a cold night. The chocolate tone is a warm, deep neutral, so it settles happily against cream bedding, natural linen, and dark timber furniture, as the styling shot shows. Because the pile is long and loose, it works best where it can be seen and stroked rather than tucked flat under other layers.

The fur front and velvet reverse are both polyester, which means the throw is hard-wearing and holds its colour well. The long pile will benefit from an occasional shake to lift and separate the fibres, and the velvet back gives you a surface that grips a little less, handy when you are draping it over a slippery leather seat. As part of our wider Rowan range of faux fur throws, it comes in a spread of contemporary tones if chocolate is not your room's colour, but this deep brown is the one to reach for when you want warmth without brightness.

What is the throw made from?

The fur front and the smooth reverse are both 100% polyester, so the whole throw is a synthetic fibre that is hard-wearing and holds its colour well over time.

Is this real fur?

No, it is faux fur. The long, loose pile is designed to mimic the look of Mongolian fur, but it is made entirely from polyester, so no animal fur is used.

How big is it and what will it cover?

It measures 130 by 175cm, which is a single-person size. It suits draping over an armchair or a sofa arm, or laying across the foot of a bed as a top layer.

What is the reverse like?

The back is a smooth velvet in a colour matched to the fur front, which gives the throw a distinct right side and makes it comfortable to lie against.

How do I keep the pile looking its best?

Give the long pile an occasional shake to lift and separate the fibres, which stops it flattening and keeps the shaggy texture looking full and even.