Bird & Anemone Jacquard Cotton Towels - Plum

These are pure cotton towels woven in a double jacquard, carrying William Morris's Bird & Anemone design across the whole face of the cloth. The pattern is worked into the weave itself rather than printed on top, so the birds, foliage and flowers read on both sides in two tones of the plum colourway you see here: a deep aubergine ground against a soft dusky rose. A scalloped border runs along one end. The range spans four sizes, from a hand towel up to an extra-large bath sheet, so you can dress a whole bathroom in one design.

A patterned towel like this suits a bathroom where the tiling and paintwork are kept plain, letting the cloth do the talking. The warm plum tones sit happily against off-white walls, natural wood and brass or aged-gold fittings, and the classic Morris drawing works as well in a traditional bathroom as in a more pared-back, transitional one. Buy the sizes to match how you use them: hand towels by the basin, the larger sheets for after a bath or shower, all reading as one set on the rail or in the cupboard.

Because they are 100% cotton, these towels are naturally absorbent and take a warm machine wash without fuss, and cotton towelling tends to grow softer and loftier over the first few washes rather than wearing thin. The double jacquard construction gives the cloth body and helps it stand up to daily use and repeated laundering. The two-tone weave means there is no printed surface to fade unevenly, so the pattern stays legible wash after wash. Style them tonally with plum or blush accessories, or let the towels supply the only pattern in a plain scheme and keep everything else quiet around them.

Are these towels patterned on both sides?

Yes. The Bird & Anemone design is woven into the cloth as a double jacquard, so the pattern reads in two tones on both faces rather than being printed on one side.

What does the 600gsm weight mean for how they feel?

Gsm is the weight of the towelling per square metre, and 600gsm is a thick, plush cloth. It feels dense and substantial and holds plenty of water, so expect a generous, absorbent towel.

Which sizes can I buy in this design?

The design runs across four sizes, from a hand towel up to an extra-large bath sheet, so you can pick each size to suit how you use it and keep the whole bathroom matching.

Will pure cotton towels stay soft?

Cotton is naturally soft and absorbent, and cotton towelling generally becomes softer and more lofty over the first several washes rather than going thin, so these should feel better with use.

Do the colours suit a traditional bathroom?

The deep plum and dusky rose tones and the classic Morris drawing suit traditional schemes well, and sit equally comfortably in a plainer, more transitional bathroom with wood or brass details.